TappyTaps – Barkio TikTok/Reels
For TappyTaps, we created a series of short videos for platforms like Reels and TikTok to increase the visibility of the Barkio app. This app allows users to monitor their pets when they are not at home. Our videos combined educational content with humorous elements to reach a wide audience while communicating the app's key features and benefits. To ensure diversity and authenticity of the content, we deployed different dogs, making each video bring something new and interesting to the table. The process included creative idea development to ensure each video was original and fit with the social media strategy.